Snow BrightGel Romania

Context:

Snow, the spot removal detergents brand, was struggling to gain more popularity in a tough market, and was in need of a creative advertising campaign that would set it apart from the competition.

Idea:

For every “Ow!” there is Snow! In other words, for every type of stain, our brand has the solution. The TV and Online spots illustrated various family members dealing with stains, but with a reassuring smile on their faces.