Chio Euro 2021

Context:

With the 2021 World Football Cup getting closer, Chio wanted to support the fans with two special edition flavours, creating a strong bond between the football game consumption moment and Chio Chips.

Idea:

We created two flavours: Chio for the players & Chio for the fans. Thus, we established a strong bond between the consumers and the product, bringing them directly on the football field, while maintaining the product as a central piece.