Cooler 2022 campaign Cool down with Cooler during the daytime breaks!

Context:

To boost sales and expand its market share, Ursus Cooler aimed to reinforce its core advantage: being an alcohol-free beverage, making it the perfect choice for daytime consumption.
To bring forward this key benefit, the brand needed a campaign to highlight the fact that Ursus Cooler is a refreshing drink designed for those moments when alcohol is not on the agenda.

Idea:

To truly emphasize the unique aspect of our no-alcohol product, we decided to push the boundaries and turn one of the most responsible jobs we could imagine into our playful playground.
We took an ordinary day in an air-traffic control tower and transformed it into an unexpected space of fun and enjoyment. By injecting our product into this unexpected context, we created a buzz that made people stop and take notice.