Chio Oven Baked

Context:

The Chio brand was planning the relaunch of their oven baked snack category, through a campaign that focused on the full product range, emphasizing the product appeal, taste, crunchiness and promoting the new product designs.

Idea:

In order to create a strong link between the product and its main unique feature, the fact that the snacks are oven-baked, we created an epic slow-motion show for our viewers, right in front of an oven. In order to emphasize the taste and crunchiness, we decided to bring the product itself into focus and let it play the main part in our commercial.