Chio Chips Intense

Context:

Chio Chips was in need of a new campaign to refresh their crinkle cut range of products, Chio Intense. Aimed towards a younger audience, the range needed a fresh, relevant communication, in line with its intense aroma.

Idea:

Chio Intense. For intense moments with your crew. The campaign created an atmosphere closely related to the music festivals’ scene and crowd, making a solid link between the product and the consumption occasion, kicking off a series of music-related campaigns that last to this day.