Doraly.ro

Context:

With a history of almost 40 years in the wholesale segment, Doraly Expo Market needed to refresh its image for the younger audience and come up with a message that would both attract new customers on site and announce its online shopping platform, at the same time.

Idea:

Doraly. The more you buy, the less you pay. The TV ad presented a series of palpable shopping advantages, presented in a funny, creative manner, using a young couple to lead the audience through the Doraly compound.