Doppelherz aktiv

Context:

In 2016, Doppelherz wanted to make one of their products stand out, in particular: Doppelherz Aktiv, containing a mix of Calcium, Magnesium and Zinc, an ideal companion in the fight against the stress and fatigue of our everyday lives.

Idea:

We used a play on words to bring the action into an easily recognizable context: an alert, stressful auction. Our product became the winning solution for maintaining a healthy, active lifestyle.